![]() To write a success story, you need a happy client. How do you write a customer success story? And that brings us to our next point: how to write one. Just focus on who you want to read it and what you want them to get out of it. When they read about how you helped a client solve said problem, they’ll find parallels.Ĭustomer success stories can have as broad or as narrow an appeal as you need. Not in your place, but in place of the customer who found success with your product. What’s the ideal outcome when a potential client reads one of your great customer service stories?Ī good story helps the client see themselves in the situation. Why are customer success stories so beneficial for businesses? But sometimes, to truly convince potential clients, you need to go deeper. But, you may ask, why go to all this trouble? Won’t a quote from a happy customer tell people how great I am? A satisfied customer saying they love your alarm app because it helps them wake up on time is not a success story.Ĭreating a good success story takes lots of questions, lots of writing, and lots of editing. They need to contain relevant information and be properly explained. ![]() Success stories have a certain structure, which we’ll get to soon. Remember: a customer success story is not just a customer testimonial. Some companies also choose to turn their success stories into videos. They can come in a few different formats: the most common ones are as case studies, either as a page on a company’s site or as a downloadable file. A customer success story informs the reader about what a client has gained from the company’s product or service. ![]()
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